How Do I Increase My Online Presence as a Realtor?

Imagine this—you’re a realtor with years of experience, a great understanding of the market, and a passion for helping clients find their dream homes. But here’s the catch: when someone searches for a realtor online, they don’t find you. Instead, they see your competitors, who may not be as experienced or dedicated as you are.

That hurts, right? Your online presence is just as important as your in-person reputation. Buyers and sellers turn to the internet to research properties, compare agents, and make informed decisions. If you’re not visible online, you’re missing out on potential clients. So, how do you stand out and establish a strong online presence? This blog serves as a guide to help you dominate the digital real estate space.

1. Optimize Your Website for Search Engines (SEO)

Your website should speak on your behalf - if it’s not optimized for search engines, potential clients won’t find you.

𝐇𝐨𝐰 𝐭𝐨 𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐘𝐨𝐮𝐫 𝐒𝐄𝐎:

Use relevant keywords like “best real estate agent in Texas”, “top realtor for first-time homebuyers”, and “luxury home specialist.”

• Post high-quality blog content answering common real estate questions.

• Optimize your website speed and ensure it’s mobile-friendly.

• Include client testimonials and case studies to build trust.

2. Use Social Media Marketing

Social media is a powerful tool to connect with your audience, showcase your listings, and build your personal brand so that you don’t miss out on opportunities.

𝐁𝐞𝐬𝐭 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐟𝐨𝐫 𝐑𝐞𝐚𝐥𝐭𝐨𝐫𝐬:

• Instagram & Facebook: Perfect for visual content, home tours, and engaging stories.

• LinkedIn: Great for networking with other professionals and positioning yourself as an industry expert.

• YouTube: A must-have for video marketing, virtual tours, and educational content.

• TikTok: Trending platform for quick real estate tips and behind-the-scenes content.
  

𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐈𝐝𝐞𝐚𝐬:

• Homebuyer/seller tips

• Virtual property tours

• Market updates and local trends

• Behind the scenes of your real estate journey

• Client success stories
  

3. Invest in Profressional Virtual Staging

We’re all moving towards a digital world where everything happens virtually. Hence, a listing with high-quality, visually appealing images gets more engagement than one without. Virtual staging helps buyers visualize a property’s potential.

Deco offers affordable, AI-powered virtual staging solutions that can transform your listing images and attract more potential buyers.

4. Run Targeted Ads

If you want faster results, running paid ads can get your name in front of potential clients.

𝐁𝐞𝐬𝐭 𝐏𝐚𝐢𝐝 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬:

• Google Ads: Appear at the top when someone searches for realtors in your area.

• Facebook & Instagram Ads: Target homebuyers and sellers based on location, age, and interests.

• Retargeting Ads: Show ads to people who have visited your website but haven’t contacted you yet.
  

5. Build an Email List and Send Newsletters

Email marketing keeps you top-of-mind with potential clients. Send regular newsletters with:

• Market updates

• New Listings

• Home Buying/selling tips

• Success stories and testimonials
  

𝐏𝐫𝐨 𝐓𝐢𝐩: You can use an email automation tool to send personalized messages to different types of clients (buyers, sellers, investors)

6. Create and Share Video Content

Video content gets higher engagement and helps build trust with your audience. You can feed your listings into Deco and it will create marketing assets for you.

𝐈𝐝𝐞𝐚𝐬 𝐟𝐨𝐫 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐕𝐢𝐝𝐞𝐨𝐬:

• Property walkthroughs

• Neighborhood guides

• Client testimonial videos

• Q&A sessions answering real estate queries

• Day in the life of a realtor
  

7. Get Listed on Real Estate Directories

Being featured on high-traffic real estate platforms can boost your credibility and increase your chances of getting leads.

𝐖𝐡𝐞𝐫𝐞 𝐭𝐨 𝐆𝐞𝐭 𝐋𝐢𝐬𝐭𝐞𝐝:

• Zillow

• Realtor.com

• Redfin

• Homes.com

• Local Chamber of Commerce directories
  

8. Network and Collaborate with Local Influencers

Collaborating with local influencers, bloggers, and businesses will expand your reach and network.

𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐈𝐝𝐞𝐚𝐬:

• Partner with home stagers, mortgage brokers, and moving companies for joint promotions.

• Work with lifestyle bloggers to feature your properties.

• Host webinars with industry experts.
  

Final Thoughts

If you intend to increase your online presence as a realtor, it isn't about doing everything at once—it’s about focusing on the right strategies that align with your strengths and audience.

Start optimizing your website, using social media, and professional virtual staging (like Deco), and consistently creating valuable content, you’ll attract more clients, automate listings which will lead to closing more deals, and build a long-term, successful real estate business.