Listings? Done. Content for social media? Done. Virtual walkthroughs of a property? Done. Setting up for an open house? Done. Imagine how easy your life would be as a realtor if all of these things were automated to some extent, so much so that you could get them done with a click (literally!). This is where marketing tools come in - with a hint of AI - actually, we’re kidding - with a lot of AI.
In this blog, we’ll discuss some of the best marketing tools perfect for freelancer realtors and those who want to keep their spending to a minimum.
1. Deco
Imagine having a marketing expert on your team who is available all day long for a fraction of the cost spent on most marketing tools. Sounds crazy, right? It’s not crazy with Deco.
Our tool helps realtors virtually stage stunning property, automate property listing descriptions based on the channel you want to promote it in, and also generates high-quality email templates personalised to clients. All of this so that you can capture leads and take the guesswork out of the question.
Why Do Realtors Love Deco?
Convert visitors into loyal customers: Deco’s cutting-edge technology creates immersive experiences that can capture customer attention and provide your customers with a seamless journey from exploration to purchase.
Increase Conversion and Drive Sales: Deco empowers customers to visualize their final purchase with precision. By reducing uncertainty and decision fatigue, Deco increases engagement, helping brands acquire paying customers.
Virtual Staging – Add furniture, decor, and style to empty properties to help buyers visualize their future home and give them a taste of the future.
Customization Features – Let buyers play around with color schemes, flooring, and wall designs to see the potential of a space, all powered by Deco.
2. Highnote
With Highnote’s built-in features and massive template library, you can create the right presentations quickly and easily.
Why Highnote Works for Realtors?
Customization feature – Highnote’s drag-and-drop editor allows real estate professionals to quickly draft a presentation and tailor it to their specific needs.
Numerous Integrations – Highnote allows you to integrate with many other platforms ensuring seamless
Robust Analytics – With Highnote, realtors can get instant notifications when their presentations are read and for how long.
3. Canva
Can we call it the OG? Well, Canva makes it super simple to create eye-catching flyers, brochures, and social media posts.
Why Canva Works for Realtors?
Thousands of Templates – From open house invitations to Instagram posts, you can find a template for everything.
Drag-and-Drop Simplicity – No design skills needed—just pick a template, edit text, add images, and you’re done!
Mobile-Friendly – Work on your phone or laptop, anytime, anywhere.
4. Mailchimp
Email marketing is still one of the best ways to stay top-of-mind with buyers and sellers. Mailchimp helps realtors send newsletters, market updates, and follow-up emails easily.
What can you do with Mailchimp?
Send Automated Emails – Follow up with leads without manually writing every message.
Track Engagement – See who’s opening your emails and clicking on listings.
Segment Your Audience – Create different lists for buyers, sellers, and past clients to send personalized content.
5. Buffer
Posting consistently on social media is crucial, but it can be time-consuming. Buffer lets you schedule posts in advance and manage all your accounts in one place.
Schedule Weeks of Posts in Advance – Spend one afternoon planning posts, and you’re set for the month.
Post on Multiple Platforms – Instagram, Facebook, LinkedIn—you name it!
Analytics & Insights – See which posts perform best and adjust your strategy accordingly.
Final Thoughts
While you focus on making money as a realtor, you can let the tools mentioned above work for you. Marketing doesn’t have to be overwhelming, and small realtors can compete with the big players without spending a fortune.
The key is to work smarter, not harder. Start incorporating these tools into your business today, and watch your real estate marketing go from stressful to seamless. Oh, and if you are looking for an all-in-one solution, then try Deco!
Ready to transform your listings?
Experience the power of AI-driven virtual staging with Deco.
